Top Tips for Selling Your Ashford Home in 2024

Selling your home can be both an exciting and challenging endeavour, especially in the dynamic real estate landscape of Ashford, Kent. As we enter 2024, the housing market continues evolving, presenting new opportunities and considerations for sellers. Whether you're a seasoned home mover or a first-time seller, this article will provide invaluable tips to maximise your chances of a successful and fast sale in Ashford.

Stay Informed About the Local Market Trends

Various factors, including economic conditions, interest rates, and local development projects influence the Ashford housing market. Begin your selling journey by researching the latest market trends. Keep an eye on property values in your neighbourhood, assess the demand for certain property types, and stay informed about upcoming infrastructure projects that might impact property values.

Below is some helpful information you might find useful. Data was taken on the 11th of December, 2023:

• There are currently 833 properties listed for sale in Ashford.
• We appear to be in a Buyer’s market in the region. This means sellers may be forced to lower their asking price if they want to sell their homes quickly.
• On average, there are around 69 property sales per month in Ashford
• Planning activity levels are currently considered low in the area

Enhance Curb Appeal

First impressions matter, and that holds true in real estate. Ashford is known for its picturesque landscapes, and you can capitalise on this by enhancing your home's curb appeal. Maintain a well-manicured lawn, add vibrant flowers, and consider a fresh coat of paint to make your property stand out. A welcoming exterior can attract potential buyers and set a positive tone for the entire viewing experience.

Highlight Local Amenities

Ashford boasts a variety of amenities, from cultural attractions to excellent schools and convenient transport links. When marketing your home, emphasise these local advantages. Showcase proximity to parks, schools, shopping centres, and transportation hubs. Buyers are not just investing in a property; they're investing in a lifestyle. By highlighting the local amenities, you're presenting a complete package that appeals to a wider range of potential buyers.

Utilise Technology for Marketing

A strong online presence is essential for selling your home in the digital age. Leverage high-quality photos, virtual tours, and engaging descriptions to showcase your property online. Take advantage of social media platforms, local social media groups, and other digital marketing strategies to reach a broader audience. In Ashford, where the market can be competitive, using technology effectively can give you a distinct advantage. If you would like further advice on marketing your property through other forms of technology and digital marketing, contact our Ashford team!

Price Your Property Right

Determining the right asking price is a delicate balance. Overpricing may deter potential buyers while underpricing can lead to financial losses. Conduct a comparative market analysis, considering recent sales in your area, and consult with a local estate agent to set a competitive yet realistic price. In a market like Ashford's, where buyers are discerning, a well-priced property is more likely to attract serious interest.

Address Home Repairs and Upgrades

Before listing your property, address any necessary repairs and consider strategic upgrades. A well-maintained home gives buyers confidence and can justify a higher asking price. Focus on essential repairs like fixing leaky faucets or repairing structural issues. Additionally, consider minor cosmetic upgrades like a modernised kitchen or updated bathroom, which can significantly enhance your property's appeal.

Engage a Local Estate Agent

Partnering with a knowledgeable local real estate agent is invaluable. They bring expertise on the Ashford market, have access to a network of potential buyers, and can guide you through the entire selling process. They also understand the nuances of the area and can provide personalised advice to help you make informed decisions.

Selling your home in Ashford in 2024 requires a strategic approach that considers both the unique characteristics of the local market and the broader trends in the local property market. By staying informed, enhancing your property's appeal, utilising technology, pricing your property effectively, and partnering with a local property expert, you can position yourself for success in the competitive Ashford housing market.

Would you like to know more? Call us today on 01233 501601.